This minor provides both the theoretical knowledge and practical skill set for students to analyze and produce advertisements and promotional media. Through a balance of courses in branding/content creation and strategizing/market analysis, students learn to communicate brand, analyze markets and audiences, apply various theories of persuasion and influence, strategize campaigns and messaging, and produce audio-visual commercial media for a variety of industries and organizations.
Total Semester Hours: 21
Required Coursework - Total Semester Hours: 9
BUS 3100
Survey of Marketing Principles. (3 credits)
(Business majors may substitute 3470)
OR
CMN 3930
Message Strategies & Influence. (3 credits)
CMN 3030
Promotional Communication. (3 credits)
CMN 3940
Advertising: Theory and Practice. (3 credits)
Electives - Total Semester Hours: 12 total (6 hours from each group)
Group A: Branding & Content Creation
CMN 2500
Television & Video Production I. (3 credits)
CMN 3050
Television & Video Production II. (3 credits)
CMN 3950
Conference and Event Planning. (3 credits)
CMN 3960
Public Relations Writing & Content Creation. (3 credits)
CMN 3980
Strategic Social Media Communication. (3 credits)
DGT 2123
Introduction to Digital Photography. (3 credits)
DGT 4123
Advanced Digital Photography. (3 credits)
BAIS 3530
Business Web Site Design. (3 credits)
Group B: Strategizing & Market Analysis
BUS 3100
Survey of Marketing Principles. (3 credits)
(if CMN 3930 is taken as requirement)
CMN 2520
Introduction to Mass Communication. (3 credits)
CMN 2920
Strategic Communication & Advocacy in Today's World. (3 credits)
CMN 3100
Persuasion. (3 credits)
CMN 3270
Communication and Popular Culture. (3 credits)
CMN 3930
Message Strategies & Influence. (3 credits)
(if BUS 3100 is taken as requirement)
CMN 4420
Mass Media Advertising-Sales. (3 credits)
JOU 3501
Principles of Advertising. (3 credits)
MAR 3720
Consumer Behavior. (3 credits)
MAR 3780
Promotion Management. (3 credits)
Information sourced from the 2026-2027 EIU Undergraduate Catalog.
