Social media are important strategic communication channels for organizations in almost any sector and industry. They also afford individuals and advocacy groups the opportunity to reach large audiences and make a difference. This minor provides an opportunity for students from a variety of majors to gain strategic and ethical social media communication skills along with a basic foundation in public relations.1
Total required hours for the minor in Strategic Social Media Communication: 18 hours
Required Coursework (12 hr.)
CMN 2920
Strategic Communication & Advocacy in Today's World. (3 credits)
CMN 3980
Strategic Social Media Communication. (3 credits)
CMN 3982
Social and Digital Media Analytics. (3 credits)
CMN 4920
Public Relations Case Studies. (3 credits)
Electives: 6 hours
CMN 2500
Television & Video Production I. (3 credits)
CMN 2520
Introduction to Mass Communication. (3 credits)
CMN 2650
Introduction to Organizational Communication. (3 credits)
CMN 3020
Public Relations Research, Evaluation, and Measurement. (3 credits)
CMN 3030
Promotional Communication. (3 credits)
CMN 3100
Persuasion. (3 credits)
CMN 3960
Public Relations Writing & Content Creation. (3 credits)
CMN 3965
Advanced Public Relations Writing and Production. (3 credits)
CMN 3930
Message Strategies & Influence. (3 credits)
CMN 3940
Advertising: Theory and Practice. (3 credits)
CMN 4919
Principles and Practices of Public Relations Campaigns. (3 credits)
Footnote:
1 Students enrolled in the B.A. in Public Relations may only apply CMN 3980, CMN 2920, and CMN 4920, and students enrolled in the minor in public relations may only apply CMN 2920 and CMN 4920, to this minor. No other classes can be applied toward both the PR major/minor and the minor in Strategic Social Media Communication.
Information sourced from the 2026-2027 EIU Undergraduate Catalog.
