Total Semester Hours required for the Degree: 120 semester hours
Semester Hours required for the Public Relations Major: 52 semester hours
Public relations is the strategic management of communication and mutually beneficial relationships between organizations/individuals and their stakeholders. Strategic communication relies on critical thinking, research, creative problem solving, and the creation of written, verbal, and visual messages. Students master public relations strategies, theories, tactics, and evaluation. They learn how to communicate and advocate ethically and effectively through emerging and traditional communication channels in a dynamic media landscape. The major prepares students for careers as communication specialists in for-profit and non-profit contexts, as well as graduate studies in communication.
Public Relations Core: 37 hours
CMN 2010
Approaches to Communication. (3 credits)
JOU 2101
News Reporting and Writing. (3 credits)
CMN 2920
Strategic Communication & Advocacy in Today's World. (3 credits)
CMN 3020
Public Relations Research, Evaluation, and Measurement. (3 credits)
CMN 3100
Persuasion. (3 credits)
CMN 3930
Message Strategies & Influence. (3 credits)
CMN 3960
Public Relations Writing & Content Creation. (3 credits)
CMN 3965
Advanced Public Relations Writing and Production. (3 credits)
CMN 3980
Strategic Social Media Communication. (3 credits)
CMN 4460
Professional Development in Communication and Public Relations. (3 credits)
CMN 4919
Principles and Practices of Public Relations Campaigns. (3 credits)
CMN 4920
Public Relations Case Studies. (3 credits)
CMN 4921
Seminar in Public Relations. (2 credits)
Public Relations Elective Clusters:
Students take 9 hours from one of the following elective clusters:
Social and Digital Media Communication
CMN 2520
Introduction to Mass Communication. (3 credits)
CMN 3982
Social and Digital Media Analytics. (3 credits)
JOU 3750
Social Media Engagement. (3 credits)
JOU 3002
Introduction to Multimedia Journalism. (3 credits)
ENG 3008
Digital Writing and Multimodal Texts. (3 credits)
Writing Techniques
ENG 2000
Introduction to Creative Writing. (3 credits)
ENG 2760
Introduction to Professional Writing. (3 credits)
ENG 3005
Technical Communication. (3 credits)
JOU 2902
Copy Editing and Design. (3 credits)
JOU 4101
Feature Writing. (3 credits)
JOU 4770
News Media Opinion Writing. (3 credits)
Management and Organizational Principles
CMN 2650
Introduction to Organizational Communication. (3 credits)
Introduction to Interpersonal Communication. (3 credits)
CMN 3470
Small Group Communication. (3 credits)
CMN 3660
Communication and Conflict Management. (3 credits)
CMN 3300
Interviewing. (3 credits)
CMN 3640
Interpersonal Communication. (3 credits)
Sports Media
JOU 2850
Sports Media Relations. (3 credits)
JOU 3706
Writing for Sports Media. (3 credits)
JOU 3953
Perspectives on Sports and the Media. (3 credits)
Intercultural Communication and Diversity
CMN 3710
Communicating Across Differences. (3 credits)
CMN 3220
Rhetoric of Race and Class. (3 credits)
CMN 3903
Rhetoric of Gender and Sexuality. (3 credits)
ANT 2200
Introduction to Anthropology. (3 credits)
JOU 3970
Race, Gender, and the Media. (3 credits)
Law (recommended to students enrolled in the 3+3 Accelerated Law School Program)
JOU 4420
Communication Law & Ethics. (3 credits)
PLS 2503
Legal Research and Argument. (3 credits)
PLS 2513
Moot Court I. (1 credits)
PLS 2513
Moot Court II. (1 credits)
PLS 2513
Moot Court III. (1 credits)
Political Communicaton
CMN 4820
Political Communication. (3 credits)
PLS 1153
American Government and Constitution. (3 credits)
PLS 3733
Interest Groups and Lobbying. (3 credits)
Additional elective coursework: 6 semester hours
Students must complete two additional courses from the following list that are not counted toward the required cluster. Students are welcome (and encouraged) to take extra elective courses.
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CMN 2500
Television & Video Production I. (3 credits)
CMN 2520
Introduction to Mass Communication. (3 credits)
CMN 2630
Introduction to Interpersonal Communication. (3 credits)
CMN 2650
Introduction to Organizational Communication. (3 credits)
CMN 3030
Promotional Communication. (3 credits)
CMN 3220
Rhetoric of Race and Class. (3 credits)
CMN 3230
Advanced Public Speaking. (3 credits)
CMN 3470
Small Group Communication. (3 credits)
CMN 3560
International Communication. (3 credits)
CMN 3640
Interpersonal Communication. (3 credits)
CMN 3650
Organizational Communication. (3 credits)
CMN 3660
Communication and Conflict Management. (3 credits)
CMN 3710
Communicating Across Differences. (3 credits)
CMN 3903
Rhetoric of Gender and Sexuality. (3 credits)
CMN 3940
Advertising: Theory and Practice. (3 credits)
CMN 3950
Conference and Event Planning. (3 credits)
CMN 3982
Social and Digital Media Analytics. (3 credits)
CMN 4030
Seminar in Communication Studies (3 credits)
CMN 4275
Internship I. (1 to 12 credits)
(or CMN 42752, or CMN 42753, or CMN 42754)
CMN 4900
Advanced Topics in Communication Studies. (3 credits)
ENG 2000
Introduction to Creative Writing. (3 credits)
ENG 2760
Introduction to Professional Writing. (3 credits)
ENG 3005
Technical Communication. (3 credits)
JOU 2850
Sports Media Relations. (3 credits)
JOU 2902
Copy Editing and Design. (3 credits)
JOU 3002
Introduction to Multimedia Journalism. (3 credits)
