The Marketing minor offers a broad course of study in the field of marketing applicable to all interested majors. Marketing activities are found in all organizations and the discipline provides students with the ability to apply the knowledge and skills gained from their major with the realities of consumer and business markets. Marketing minor students gain skills that prepare them for both consumer and business interactions.
Core Requirements (12 hours)
BUS 3100
Survey of Marketing Principles. (3 credits)
or
BUS 3470
Principles of Marketing. (3 credits)
MAR 3720
Consumer Behavior. (3 credits)
MAR 3875
Retail Management. (3 credits)
MAR 4470
Professional Sales. (3 credits)
Select two (2) additional courses from the following courses, one of which must have a MAR prefix:
MAR Electives
MAR 3490
Business-to-Business Marketing. (3 credits)
MAR 3560
Social Media Marketing. (3 credits)
MAR 3780
Promotion Management. (3 credits)
MAR 4100
Special Topics in Marketing. (3 credits)
MAR 4400
Services Marketing. (3 credits)
MAR 4480
Sales Management. (3 credits)
MAR 4490
International Marketing. (3 credits)
Non-MAR Electives
BAIS 3530
Business Web Site Design. (3 credits)
ENT 3500
Marketing and Innovation for Entrepreneurial Ventures. (3 credits)
CMN 3100
Persuasion. (3 credits)
CMN 3270
Communication and Popular Culture. (3 credits)
CMN 3560
International Communication. (3 credits)
CMN 3710
Communicating Across Differences. (3 credits)
CMN 3960
Public Relations Writing & Content Creation. (3 credits)
PSY 3870
Social Psychology. (3 credits)
JOU 3501
Principles of Advertising. (3 credits)
JOU 3820
Publicity Methods. (3 credits)
JOU 3920
Public Relations in Society. (3 credits)
Information sourced from the 2026-2027 EIU Undergraduate Catalog.
