Public relations is the strategic management of communication and mutually beneficial relationships between organizations/individuals and their stakeholders. Strategic communication relies on critical thinking, research, problem solving, and the creation of written, verbal, and visual messages. The minor prepares students to understand, implement, and apply public relations strategies, tactics, and theories.
Total required hours for the minor in Public Relations: 21 hours
Required Coursework: 12 hours
CMN 2920
Strategic Communication & Advocacy in Today's World. (3 credits)
CMN 3960
Public Relations Writing & Content Creation. (3 credits)
CMN 4920
Public Relations Case Studies. (3 credits)
JOU 2101
News Reporting and Writing. (3 credits)
Electives: 9 hours
BUS 3010
Principles of Management. (3 credits)
BUS 3100
Survey of Marketing Principles. (3 credits)
CMN 2010
Approaches to Communication. (3 credits)
CMN 3020
Public Relations Research, Evaluation, and Measurement. (3 credits)
CMN 3030
Promotional Communication. (3 credits)
CMN 3710
Communicating Across Differences. (3 credits)
CMN 3930
Message Strategies & Influence. (3 credits)
CMN 3950
Conference and Event Planning. (3 credits)
CMN 3965
Advanced Public Relations Writing and Production. (3 credits)
CMN 3980
Strategic Social Media Communication. (3 credits)
CMN 3982
Social and Digital Media Analytics. (3 credits)
CMN 4921
Seminar in Public Relations. (2 credits)
CMN 2500
Television & Video Production I. (3 credits)
CMN 2630
Introduction to Interpersonal Communication. (3 credits)
CMN 3470
Small Group Communication. (3 credits)
CMN 3650
Organizational Communication. (3 credits)
CMN 3660
Communication and Conflict Management. (3 credits)
